New Media
De ce nu functioneaza publicitatea online in Romania
Printre motivele pentru care publicitatea online din Romania este inca mult sub cea atrasa de televiziune, situatie care a inceput sa fie inversata in pietele dezvoltate din Europa, se numara 10 factori principali, scrie Val Voicu, director al agentiei AdEvolution, pe blogul companiei.
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Audientele TV care sunt raportate in crestere, desi populatia este in scadere, faptul ca oamenii din industrie se contrazic in public, pe bloguri, si nu in cadru restrans, comisioanele din zona televiziunilor, dar si faptul ca liderii din industria online, cei care iau deciziile esentiale, nu au background specializat, sunt cateva dintre cele 10 motive pentru care publicitatea online nu merge cum ar trebui in Romania.
Alaturi de nume precum Orlando Nicoara sau Liviu Dumitrascu, Val Voicu este unul dintre cei mai vechi membri ai industriei online. Vedeti cine sunt cei mai influenti 25 de oameni din online-ul romanesc, conform unui top realizat de catre DailyBusiness.ro.
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