New Media
EBay isi intareste pozitia in fata Amazon.com si face o achizitie de 2,4 mld. $
EBay a achizitionat cu 2,4 miliarde de dolari compania GSI Commerce, specializata in dezvoltarea site-urilor de comert online, pentru a atrage marii retaileri si a castiga un avans in competitia cu Amazon.com, relateaza presa internationala.
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Prin aceasta achizitie, cea mai mare din portofoliul portalului de licitatii, EBay isi mareste sansele de a atrage brand-uri precum Levi Strauss&Co., Toys R US sau General Nutrition Centers, care se numara printre cei 180 de retaileri ale caror site-uri sunt administrate de GSI.
CEO-ul companiei, John Donahoe, incearca ca prin repozitionarea EBay sa redreseze evolutia vanzarilor si sa recastige clientii pierduti in fata celor de la Amazon.com.
Potrivit analistilor, EBay trebuie sa se distinga pe partea de tehnologie de rivali precum Art Technology Group (detinut de Oracle) si Amazon.
EBay va plati 29,25 de dolari pe actiune, potrivit sursei mentionate.
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21 Dec. - 18:00
