New Media
Echipa câștigătoare de manageri în noua lume digitală
Relația dintre directorul financiar (Chief Financial Officer - CFO) și directorul de marketing (Chief Marketing Officer - CMO) a devenit mai apropiată și mai colaborativă în ultimii trei ani. Cu toate astea, în multe organizații această transformare nu se realizează suficient de rapid pentru adaptarea la o lume digitală, se arată în cea de-a patra ediție a studiului EY - Partnering for performance.
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