New Media
Femeile, mai fidele retelelor de socializare decat barbatii. Vezi cat timp stau pe aceste platforme.
Cand vine vorba de retele sociale, femeile depasesc barbatii ca timp petrecut pe aceste platforme lunar. Astfel, femeile stau pe retele sociale ca Facebook, Twitter sau MySpace in medie 5,5 ore/luna fata de 3,9 ore/luna in cazul barbatilor, conform unui studiu al ComScore realizat la nivel global.
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Totodata, 76% dintre femeile care sunt online intra sa viziteze o retea sociala, fata de doar 70% dintre barbatii ce sunt online la un moment dat. Studiul a fost realizat in luna mai a acestui an, scrie presa internationala.
„A intelege comportamentul pe sexe al internautilor este un lucru foarte important pentru advertiseri, pentru a reusi sa targeteze cat mai eficient campaniile in mediul online”, spune Linda Abraham, director de marketing la ComScore.
Internautii barbati sunt mai multi ca si numar decat femeile ce stau pe Internet, dar acestea petrec cu 8% mai mult timp online, cumuland 25 ore/luna.
Femeile fac cumparaturi online, viziteaza site-uri de sanatate mai frecvent decat barbatii.
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