New Media
Firma romaneasca de asigurari lanseaza o campanie inedita: \”Nu-ti mai face RCA!… inainte sa intri pe Google!\”
O firma autohtona de asigurari a lansat recent o campanie de promovare prin stickere ce s-a facut remarcata prin faptul ca pe ele nu este scris numele niciunei companii sau date de contact, ci reprezinta un indemn catre a incheia asigurare auto obligatorie (RCA) doar dupa "consultarea" motorului de cautare Google.
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Blog-ul Planulbe.blogspot.com sustine
ca initiatorii campaniei este firma Pintilie Broker de Asigurare care detine site-ul RCA-Ieftin.ro si care a cumparat primul link sponsorizat afisat de Google in cazul cautarilor dupa „RCA”.
Contactati de catre DailyBusiness.ro, oficialii RCA-Ieftin.ro nu au dorit sa faca niciun comentariu.
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Alta companie care a platit pentru garantarea unei pozitii privilegiate pe Google este AllianzDirect.ro, concurentii RCA-Ieftin.ro. In primele pozitii se claseaza si site-uri ca Asigura.ro, Asigur.com sau Automarket.ro.
Despre campanie a scris si Cristian Manafu pe blogul personal.
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