New Media
Impactul tehnologiei digitale asupra fotbalului
Fotbalul intra in era digitala. Cluburile au inceput sa foloseasca continut personalizat pentru a genera venituri suplimentare din media. Tehnologia avansata creeaza noi modele de business si strategii de dezvoltare. Acestea sunt rezultatele studiului "Football's Digital Transformation - Growth opportunities for football clubs in the digital age" realizat de PwC Elvetia, International Football Arena si Exozet.
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