New Media
Industriile care folosesc social media pentru vânzare
Vremea consumatorului care plătește
necondiționat ce i se oferă e pe cale să
apună. Acesta este din ce în ce mai revendicativ. Când un serviciu / produs îl
nemulțumește el se exprimă în spațiul oferit de social media. Iar dacă îl vrea
mai bun vine si cu propuneri. Companiile sunt astfel obligate să comunice
relevant și prompt cu consumatorul pe acest canal dacă îl prețuiesc.
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