New Media
Johnson & Johnson va investi 20% din bugetul de publicitate in mediile digitale
Johnson & Johnson, unul din cei mai mari fabricanti de produse de larg consum din lume, isi va schimba politica de marketing, investind tot mai mult in publicitatea din mediile digitale, conform oficialilor.
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Bugetul de media dedicat mediilor traditionale a fost anul trecut de 1 miliard de dolari, cu 250 de milioane de dolari mai putin fata de anul anterior. Diferenta este insa foarte apropiata de valoarea pe care oficialii companiei au declarat ca vor s-o redirectioneze catre mediile digitale, mai precis circa 20% din bugetele de marketing. Aceste sume vor fi investite in direct-marketing si servicii de cautare pe Internet.
Printre brandurile care vor fi promovate mai mult pe mediile digitale se numara Neutrogena, Aveeno si Johnson & Johnson Baby.
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