New Media
Microsoft vrea sa cumpere o retea de socializare
Grupul Microsoft poarta discutii pentru a achizitiona
Yammer, o retea de socializare destinata companiilor, pentru care ar putea
plati peste 1 miliard de dolari, potrivit unor surse citate de [url= http://www.bloomberg.com/news/2012-06-14/microsoft-said-to-be-in-talks-to-acquire-yammer-social-network.html]Bloomberg[/url].
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Intelegerea ar putea fi anuntata curand, poate chiar maine
(vineri, n.r.), a spus una dintre surse.
Achizitia Yammer ar permite Microsoft, cel mai mare
producator de software din lume, sa-si imbunatateasca gama de produse oferite
companiilor. O preluare a Yammer ar pozitiona Microsoft mai bine in concurenta
cu Salesforce.com, care a cumparat o companie similara in aceasta luna (Buddy
Media, cu 745 mil. dolari), precum si cu Oracle, care a achizitionat recent
doua companii (Vitrue si Collective Intellect) ce analizeaza date de pe
retelele de socializare.
Reprezentantii Microsoft si Yammer au refuzat sa
comenteze informatiile.
Reteaua Yammer, infiintata in 2008, este folosita de
peste 200.000 de companii, printre care Ford Motor si eBay. Compania a fost
fondata de fostul director financiar al PayPal, David Sacks.
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