New Media
Penthouse cumpara 25 de retele sociale pentru adulti, cu 500 mil. $
Penthouse Media Group a achizitionat compania Various Inc. care detine 25 de retele sociale pentru adulti, cu suma de 500 mil. $, in incercarea de a-si consolida brandul printre adultii intre 18 si 34 de ani, conform presei internationale.
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Various Inc. detine 25 de retele sociale de adulti, sub portalul FriendFinder.com
Conform presei internationale, Various Inc. va genera in 2007 afaceri de circa 340 mil. $, majoritatea veniturilor provenind din publicitate si conturi pe unele din cele 25 de portaluri sociale pentru adulti.
Various Inc. aduce astfel catre Penthouse cei peste 260 de milioane de utilizatori, dintre care circa 1,2 milioane platesc abonamente lunar. 60% dintre veniturile Various provin din activitatile site-ului AdultFriendFinder.com.
Conform lui Andrew Conru, presedintele si directorul executiv al Various Inc., cele 25 de site-uri detinute de companie atrag zilnic circa 75.000 de vizite, din 195 de tari.
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