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Publicitatea online din SUA a crescut cu 27% in 2007, la 18 mld. euro
Investitiile in publicitatea online din SUA au crescut la 27% anul trecut, pana la valoarea de 18 miliarde de euro, conform unui studiu realizat de IDC.
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Potrivit aceluiasi studiu, compania Google a pierdut din cota de piata pentru prima data in 2 ani, din cauza scaderii vanzarilor domestice din al patrulea trimestru.
Studiu mai arata o crestere de 28% a publicitatii online din SUA in al patrulea trimestru, aceasta ajungand la 4,81 miliarde de dolari.
IDC este o companie de cercetare care ofera suport tehnic specialistilor din IT, comunitatea investitionala si business. Compania face parte din grupul IDG, fondat in 1964, cu peste 13.000 de angajati la nivel international.
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