New Media
Publicitatea online se muta pe Google si Facebook. Vezi cum arata bugetele
Companiile cauta mai mult in online cresterea vanzarilor, in detrimentul notorietatii, pe fondul scaderii bugetelor de marketing. Acest lucru duce la alocarea unor investitii din ce in ce mai mari in publicitatea facuta pe Google sau Facebook si restrangerea sumelor alocate pentru promovarea clasica.
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