New Media
Site-ul Hulu urmareste sa isi dubleze venitul anual la 240 mil. dolari in 2010
Hulu, site-ul american ce difuzeaza online filme si emisiuni TV preluate de la posturi precum NBC, ABC sau Fox, tinteste anul acesta venituri de 240 milioane de dolari, de 2,2 ori mai mari fata de 2009, informeaza publicatia ABC News.
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Majoritatea veniturilor site-ului provine din publicitatea online, reclamele si mesajele postate fiind mult mai vizualizate online decat la televizor, a afirmat Jason Kilar, CEO-ul companiei.
Mai mult, studiile au estimat ca veniturile din reclamele atasate serialelor sau filmelor online vor creste cu 48% in 2010, pana la 1,51 mld. dolari si cu 43% in 2011, pana la 2,15 mld. dolari.
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