New Media
Spoturile video, cea mai eficienta reclama online
8% dintre utilizatorii de Internet interactioneaza cu spoturile video online, conform unui studiu realizat de compania de publicitate virtuala DoubleClick.
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Studiul ia in calcul rata de click asupra spoturilor video, trecerea cursorului peste acesta, cat si alte forme de interactiune asupra ferestrelor de publicitate video.
Cercetarea realizata de DoubleClick a relevat de asemenea ca utilizatorii de internet sunt inclinati spre a apasa butonul „Play” inainte de a interactiona cu orice alta forma de reclama online. De pilda, de doua ori mai multi utilizatori vor activa un fisier video de reclama, decat o imagine in format JPG sau GIF.
Ca o comparatie, numarul surferilor pe net ce dau click pe un fisier video este de la 0,4% la 0,74%, in timp ce pe o poza ar da click doar 0,1%-0,2%.
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