New Media
SUA: 19% dintre utilizatorii de Internet folosesc Twitter
Un studiu realizat in Statele Unite arata ca 19% dintre cei care utilizeaza Internetul au cont si pe Twitter, fata de 11% cati foloseau acest serviciu in aprilie 2009, informeaza adweek.com.
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Cresterea poate fi pusa pe seama a 3 grupuri de consumatori: tinerii de 18-44 de ani care folosesc Interentul, utilizatori de mobil si cei care folosesc deja retele sociale precum Facebook si MySpace.
Twitter si alte servicii de acest gen sunt cele mai populare in grupa de varsta 18-24 de ani, cresterea pe acest segment fiind de la 19% in decembrie anul trecut la 37%.
Pe segmentul 25-35 de ani, cresterea a fost de 20 de puncte procentuale, iar in categoria 35-44, de 10 puncte procentuale.
Studiul a fost realizat pe un esantion de 2.253 de persoane de peste 18 ani in perioada 18 august – 14 septembrie.
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