New Media
TechCrunch: Marile companii media vor putea vinde reclama prin YouTube
YouTube, cel mai mare site de video-sharing, incearca sa faca pace cu marile companii media oferindu-le acestora posibilitatea sa vanda reclama in cadrul videoclipurilor proprii postate pe YouTube, fie de ele, fie de catre alti utilizatori, scrie TechCrunch.
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Pana in prezent, aceste reclame erau vandute exclusiv de YouTube, cu mici exceptii. Doar foarte putini parteneri puteau deja sa-si vanda propria publicitate pe YouTube, iar surse din industrie sunt acum de parere ca acest serviciu se va extinde si la marile companii de media, cel mai probabil pana la sfarsitul acestui trimestru.
YouTube a confirmat faptul ca unii parteneri mai mari, precum CBS, pot deja sa vanda propria publicitate atat inserata in cadrul continutului video din cadrul canalului lor de pe YouTube, cat si in cadrul continutului video CBS incarcat de alti utilizatori.
Cititi mai multe pe TechCrunch.
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