New Media
Twitter lanseaza mesaje sponsorizate bazate pe geolocatie
Twitter va lansa un nou serviciu care le va permite advertiserilor sa trimita mesaje sponsorizate tinand cont de coordonatele geografice ale consumatorilor si sa acceseze totodata informatii cu privire la followeri, relateaza BrandRepublic.
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„Geo-relevanta in cazul tweet-urilor sponsorizate si a conturilor de utilizator le permite advertiserilor sa ajunga la audienta din zonele geografice potrivite”, a declarat Adam Bain, presedinte in cadrul Twitter.
Potrivit lui Bain, noul serviciu bazat pe geolocatie va fi disponibil in 21 de orase din Statele Unite si in peste 100 de tari.
De asemenea, Bain a anuntat crearea aplicatiei ‘Follower Dashboard’, care afiseaza evolutiei numarului de followeri ai unui brand, locatia acestora si interesele lor, relateaza sursa mentionata.
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21 Dec. - 18:00
