New Media
Un sfert din cifra de afaceri a Hyperactive, \”mostenita\” de la Speed Promotion
Agentia de publicitate online Hyperactive a preluat contracte din portofoliul Speed Promotion care au valorat anul trecut 200.000 de euro, estimand ca in 2008 va atinge venituri de 800.000 de euro, a spus Dorin Boerescu, managing partner Hyperactive si Speed Promotion, pentru DailyBusiness.
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„Cifra de afaceri de 800.000 include o componenta importanta de bugete de campanii media – unde marja agentiei este extrem de redusa, variind intre 3 si 10%”, a continuat Boerescu.
Echipa initiala numara opt angajati alaturi de cei doi membri fondatori – „pana la sfarsitul anului vom ajunge la o echipa compusa din 12, maxim 15 angajati”, a mai spus Boerescu.
„Pentru 2008, estimam ca vom avea cheltuieli in valoare de 200.000 euro (cheltuielile operationale – chirie, salarii, comunicatii, investitii + taxele si impozitele aferente).”
Dorin Boerescu estimeaza ca valoarea pietei de media online autohtone se situeaza in jurul cifrei de 8-12 mil. euro, prevazand o crestere de 50% in 2008.
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