New Media
WPP ar putea prelua 24/7 Real Media contra 600 mil. $
Compania americana de publicitate online 24/7 Real Media ar putea fi preluata de a doua companie ca marime din industria de publicitate online, WPP Group, informeaza nypost.com.
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Conform surselor publicatiei, 24/7 Real Media este in negocieri cu grupul britanic WPP de cateva luni, iar pretul tranzactiei este impedimentul major in calea preluarii. Astfel, analisti intervievati de publicatie au declarat ca grupul american ar viza un pret de achizitie de 600 de milioane de dolari (441,8 mil. euro), ceea ce reprezinta o suma de trei ori mai mare decat veniturile anuale ale companiei.
24/7 Real Media utilizeaza un software care permite directionarea precisa a reclamelor online si urmarirea lor, intr-un mod similar celui utilizat de compania DoubleClick. Aceasta din urma a fost achizitionata de gigantul IT Google, pentru suma de 3,1 miliarde de dolari (2,3 mld. euro).
O alta achizitie pe piata publicitatii online a fost facuta de grupul francez Publicis Groupe, achizitionand compania rivala Digitas cu suma de 1,3 mld. dolari (957,3 mil. euro).
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