New Media
Yahoo si-a mutat cautarile online pe sistemul Microsoft, in SUA si Canada
Yahoo a anuntat ca a finalizat tranzitia serviciului de cautare pe Internet pe sistemul Microsoft, pentru site-urile din Statele Unite si Canada, ceea ce marcheaza un moment important al parteneriatului dintre cele doua companii, potrivit Wall Street Journal.
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Yahoo si Microsoft, care au fost depasite de Google in termeni de popularitate si sume atrase din publicitate, s-au asociat in incercarea de a creat un rival mai relevant pentru cel mai mare motor de cautare din lume.
Logica din spatele acestui parteneriat consta in faptul ca un volum mai mare de utilizatori pe seriviciile cautare va creste numarul de cuvinte cheie si, in consecinta, sumele platite de advertiseri vor fi mai mari.
Intre timp, Yahoo isi va reduce costurile asociate oferirii unei serviciu de cautare, iar Microsoft isi extinde prezenta pe piata de publicitate.
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