New Media
YouTube vrea sa lanseze \”video pay per view\” pana la finalul anului, la nivel global
Site-ul video YouTube, detinut de Google, este in negocieri cu studiouri de film de la Hollywood pentru a lansa serviciul video pay-per-view pana la sfarsitul anului 2010, la nivel global, scrie Financial Times.
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Google va folosi tehnologia sa de cautare si YouTube pentru a directiona vizitatorii catre noul serviciu, care s-ar putea lansa prima data in SUA, urmand sa ajunga si in alte tari de-a lungul timpului, au declarat persoane apropiate situatiei.
Negocierile cu studiourile sunt in curs de desfasurare de mai multe luni, fiind accelerate in ultimele saptamani pe fondul intensificarii concurentei intre mass-media si companiile It in ceea ce priveste livrarea digitala de filme si programe TV.
Proiectul Google a provocat emotie in Hollywood deoarece studiouri de film sunt in cautare de venituri noi care sa inlocuiasca vanzarile DVD, care sunt in declin.
Vizitatorii ar putea descarca filme pentru aproximativ 5 dolari pentru titlurile mai noi.
Google a achizitionat YouTube in 2006 pentru 1,65 miliarde de dolari.
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