Real Estate
Bugetul de marketing si promovare pentru deschiderea Sun Plaza se ridica la 1,3 mil. euro
Bugetul de marketing si promovare pentru deschiderea mall-ului Sun Plaza din sectorul 4 al Capitalei, de maine, 25 februarie, este de 1,3 milioane euro, au declarat reprezentantii centrului comercial.
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Campania de promovare pentru deschiderea centrului a inceput in urma cu cateva saptamani si s-a derulat atat pe outdoor, cat si pe radio.
Totodata, in buget au fost incluse si cateva evenimente care se vor organiza atat in ziua deschiderii, 25 februarie, cat si in cele precedente. Cel mai important este concertul artistului Shaggy.
Numarul de vizitatori estimat pentru prima zi este de 50.000, iar spatiul inchiriat este de 97%.
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