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Daniela Knecht este noul managing partner al agentiei Scala JWT
Daniela Knecht(foto) este noul managing partner al Scala JWT. Ea vine de la BV McCann Erickson, unde a fost deputy managing director client service si business development, informeaza oficialii JWT.
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Knecht vine la Scala JWT dupa incheierea contractului de 2 ani pe care l-a avut cu BV McCann Erickson.
„Planul meu este sa aduc Scala JWT in topul primelor 5 agentii de publicitate din Romania”, a spus Knecht.
Knecht, originara din Germania, are 10 ani de experienta in SUA, unde a lucrat pentru clienti precum The Coca Cola Company, Absolut Cut, Lucky Strike, Stella Artois sau SKYY Vodka.
Din 2006 se afla in Romania unde a activat pentru clienti ca Vodafone, Nestle, L’Oreal si Mastercard.
Scala JWT, agentie de publicitate full-service, infiintata in 1996 de Petra Hoyos, este parte a retelei globale JWT, dar si membru al grupului WPP, care mai include retelele Grey Worldwide, Ogilvy, Young&Rubicam si Group M.
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