Lifestyle
Grupul Pikolin intra in Romania prin Salterra.ro
Grupul Pikolin a
intrat pe piata locala prin Salterra.ro, un site multibrand cu
produse destinate somnului, printr-o investitie de 150.000 de euro.
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Site-ul reuneste 3
branduri din grupul Pikolin, liderul european in productia de
saltele: Pikolin, Pikolin Home si Sunlay si 2 branduri locale: Green
Comfort si Green Blade.
Pentru primul an de
functionare, Salterra estimeaza o cifra de afaceri de 500.000 de euro
si un volum de vanzari de aproximativ 4.500 de produse, 60% fiind
reprezentat de saltele si microsaltele.
Oferta Salterra este completata de
produse business to business dedicate lanturilor hoteliere,
pensiunilor si motelurilor.
Grupul Pikolin si-a
inceput activitatea in
1948, cu o mica
fabrica destinata
productiei de saltele,
iar acum este lider in
productia de produse
destinate somnului in Europa, avand 9
centre de productie, 7 in Europa si 2 in sud-estul Asiei. In
2012, compania a inregistrat o cifra de afaceri de 383 milioane euro.
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