Media & Advertising
Publicis va coordona creatia globala Beck\’s
Agentiile holdingului de comunicare Publicis Groupe vor coordona conturile globale de creatie ale brandului de bere Beck's, din portofoliul producatorului AB InBev, scrie presa internationala.
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Publicis New York si Publicis Modem East vor fi agentiile lider in administrarea conturilor.
Contul Beck’s a fost gestionat in ultimii 2 ani de agentia Lowe.
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