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IAB: Google nu poate fi obligat sa-si declare publicitatea online. Vezi la cat ar putea ajunge piata in 2011
Google,
nou devenit membru IAB, nu poate fi obligat sa-si declare veniturile incasate
din publicitate*. IAB Romania va
implementa anul viitor noi standarde si recomandari pentru alte activitati specifice
publicitatii online*. Daca s-ar mentine ritmul
de crestere de peste 30% inregistrat in 2010 fata de 2009 am putea depasi la
finalul anului 2011 suma de 30 milioane de euro*. Reglementarea industriei va deveni un subiect din ce in ce mai
aprins, care necesita atentie sporita pentru ca sa nu franeze dezvoltarea industriei*. Piata in urmatorii 5 ani va fi mult mai
specializata*.
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