New Media
Publisheri vs. Google si Facebook. Cine se va infrupta cel mai mult din cresterea online-ului
Publicitatea online, singurul mediu care asteapta o crestere in 2014, si inca una foarte mare, de pana la 25%, musca tot mai mult din bugetele TV, OOH, radio sau print. Dar cine se va infrupta din acest castig, doar marii jucatori internationali, sau va ramane o "portie" si pentru cei locali?
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