Turism
2 mil. $ pentru promovarea turistica a unui district din Miami
Linia aeriana American Airlines, Centrul de Turism si Conventii si Beacon Council, o organizatie public-privata care vizeaza cresterea economica a Miami-Dade County (un district in sud-estul Floridei) au demarat o campanie de promovare turistica a acestui district in valoare de 2 mil.$ (peste 1,4 mil. euro).
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Campania de marketing, denumita „Miami: Where Worlds Meet”, a fost lansata joi in Europa si si-a propus sa promoveze districtul Miami Dade ca destinatie de business si vacanta, relateaza presa internationala.
Operatiunea va fi derulata atat in America de Nord si de Sud, cat si in Europa.
Campania promoveaza Miami ca o destinatie de vacanta tropicala si cosmopolita, aratand in acelasi timp posibilitati de a organiza intalniri si conferinte corporate in regiune, dar si posibilitatile de a infiinta un business.
Campania va debuta pe 7 piete cheie: New York, Canada, Brazilia, Argentina, Spania, Franta si Italia. Promovarea va fi derulata printr-o campanie virala, printr-un nou site, bannere, publicitate pe print, dar si e-marketing si direct marketing.
Campania este realizata de Turkel, o companie de publicitate din Florida.
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