Turism
Amadeus: Furnizorii din turism vor fi nevoiti sa ofere experiente de cumparare personalizate
Într-o lume în care călătorii nu mai sunt definiți de segmentul demografic cărora le aparțin, ci de valorile, comportamentele și motivațiile lor, companiile aeriene, dar și alți furnizori de turism vor fi nevoiți să valorifice „bogăția" de date și informații din social media disponibile, pentru a crea "experiențe de cumpărare" personalizate, care țin cont de nevoile individuale ale călătorilor.
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