Turism
Best Advertising&Consult si Optimedia au castigat licitatia pentru campania \”Turist in Romania\”
Firmele Best Advertising&Consult SRL si Optimedia SRL au castigat licitatia organizata de Ministerul Turismului pentru realizarea campaniei interne "Turist in Romania", cu o oferta de 3,61 mil. de lei (peste 800.000 euro), plus TVA, spoturile urmand sa fie difuzate pe 3 posturi de televiziune.
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Campania se va derula pe posturile Pro TV, Realitatea TV si Antena 3, in perioada august-decembrie 2009, si are drept scop cresterea numarului de romani care aleg sa-si petreaca vacanta in tara, potrivit reprezentantilor Ministerului Turismului.
Institutia a primit 5 oferte pentru realizarea acestei campanii, din partea firmelor Ars Advertising, Media Today, Media Investment si asocierilor Media One – Diadikasia Business Consultans si Best Advertising – Optimedia.
Prin campania „Turist in Romania” vor fi difuzate spoturi cu o durata de 30 de secunde pe posturile selectate.
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