Turism
Grapini a lansat pe Facebook un concurs de idei pentru alegerea unui nou brand turistic al Romaniei
Ministrul delegat pentru IMM, Turism si
Mediu de Afaceri, Maria Grapini (foto), a lansat la jumatatea lunii martie
pe pagina personala de Facebook un concurs de idei pentru alegerea
unui nou brand turistic al Romaniei si a cerut opinii despre actualul
brand care, spune ea, nu sunt pozitive.
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„Am postat pe
Facebook lansarea unui concurs de idei pentru alegerea brandului
turistic al Romaniei si am cerut opinii tocmai pentru a evalua
perceptia fata de brandul sectorial de turism. Clar, parerile nu sunt
pozitive”, se arata intr-un raspuns transmis de Maria Grapini la
solicitarea Mediafax.
Potrivit acesteia, conform
desfasuratorului de implementare a programului de promovare a
brandului, trebuie comandat un studiu de impact al brandului actual.
Brandul turistic al Romaniei, care
contine celebra frunza, a fost lansat in anul 2010, si doar crearea
lui a costat peste 800.000 de euro.
in perioada 2010-2012, pentru crearea
si promovarea brandului turistic al Romaniei s-au cheltuit peste 56
de milioane de lei (13 milioane de euro), bani provenind din fonduri
europene.
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