Turism
Hilton, dat in judecata de lantul Starwood pentru \”furt\” de informatii
Lantul hotelier Starwood Hotels & Resorts Worldwide a dat in judecata grupul Hilton, pe motiv ca i-a "furat" secretele pentru a-si imbunatati brand-ul de lux Denizen, relateaza presa internationala.
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Hilton este acuzat ca 2 angajati ai sai, implicati anterior in dezvoltarea brand-urilor de lux ale Starwood, ar fi luat informatii de la aceasta companie pentru a dezvolta Denizen.
Materialele luate de la Starwood ar include planuri de dezvoltare strategice, tactici de negociere, explicatii despre cum se transforma hotelurile in brand-uri de lux, studii de marketing si demografice.
„Intentionam in continuare sa ne dezvoltam cel mai nou brand al nostru, hotelurile Denizen”, a declarat Michael Buckley, purtator de cuvant al Hilton, precizand ca lantul o sa se apere in faza „acuzatiilor nefondate”.
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