Turism
MDRT aloca 90.000 euro pentru planul de marketing turistic al Bucurestiului
Ministerul Dezvoltarii Regionale si Turismului (MDRT) achizitioneza servicii de consultanta pentru realizarea unui studiu de marketing - plan de marketing (strategic si operational) pentru municipiul Bucuresti in domeniul turismului, pentru perioada 2011 - 2015.
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Finantarea este asigurata din fonduri europene nerambursabile, au anuntat reprezentantii MDRT, citati de money.ro.
Valoarea estimate a contractului de achizitie publica este de 90.000 euro fara TVA, iar procedura de achizitie este Cererea de oferta, in conformitate cu legislatia care reglementeaza domeniul achizitiilor publice (OUG nr. 34/2006, cu modificarile si completarile ulterioare si HG nr. 925/2006 pentru aprobarea normelor de aplicare a OUG nr. 34/2006).
Criteriul de atribuire ales este oferta cea mai avantajoasa din punct de vedere economic.
Potrivit MDRT, ofertantii trebuie sa aiba experienta in realizarea a minimum trei planuri de marketing regional, pentru orase/municipii/regiuni care se refera la cel putin trei dintre urmatoarele piete-sursa, respectiv Germania, Marea Britanie, Franta, Austria si Italia.
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