Turism
Ministerul Turismului a platit 5 milioane de euro ca sa fim confundati cu Ucraina
Clipurile de promovare a Romaniei ca destinatie
turistica, realizate de CNN in 2011, seamana la nivel de concept cu spotul de
promovare a Ucrainei din 2008.
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Difuzata prin
intermediul aceluiasi post american de televiziune, campania ucraniana, aproape
similara cu „Explore the Carpathian Garden”, a fost puternic
criticata de specialistii din tara vecina.
Campania de promovare a Romaniei ca
destinatie turistica – sub sloganul „Explore the Carpathian Garden” –
contine trei clipuri, din care unul, mai lung cu zece secunde, denumit
„spot general”.
Difuzarea lor pe trei posturi de televiziune straine
– Eurosport, Euronews si CNN – a costat Ministerul Dezvoltarii Regionale si
Turismului (MDRT) aproximativ 4,9 milioane de euro.
Cele doua clipuri, ale Romaniei si Ucrainei, le puteti urmari pe Romania
Libera.
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