Turism
Partea de creatie a brandului turistic a costat 94.600 euro, diferenta fiind cercetarile de piata
Partea de creatie a brandului turistic al Romaniei, deja bine-cunoscuta frunza, a costat 94.600 de euro, diferenta pana la 900.000 de euro insemnand cercetarile de piata, au declarat pentru Mediafax reprezentantii Biroului de presa al Ministerului Dezvoltarii Regionale si Turismului (MDRT).
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Potrivit institutiei, brandul, realizat de asocierea THR/TNS, a fost conceput pe baza unei ample cercetari de piata desfasurate in Romania si in cele 8 piete principale pentru turismul romanesc, respectiv Germania, Marea Britanie, Italia, Rusia, Austria, SUA, Franta si Ungaria. Studiul a inclus doua componente, una calitativa si alta cantitativa, cuprinzand 10.800 de interviuri telefonice, 90 interviuri directe, 2 focus grupuri, 5 workshop-uri cu echipa de proiect si 3 branding council-uri.
MDRT a solicitat vineri asocierii THR/TNS explicatii privind similitudinile dintre frunza din brandul turistic si alte simboluri comercializate pe Internet la preturi mult mai mici si a precizat ca nu va efectua plati pana la clarificarea acestor aspecte.
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