Turism
Strategia Marriott pe timp de criza: Preluarea de hoteluri de la competitori
Lantul international Marriott planuieste ca in perioada crizei sa se extinda prin preluarea de hoteluri de la competitorii care au probleme in aceasta periaoda, relateaza presa internationala.
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„Avem resursele necesare pentru a deveni proprietari ai altor hoteluri”, a declarat Carl Berquist, CFO al lantului.
Marriott, proprietar al 45 de hoteluri din cele 3.000 care ii poarta numele, se astepata ca in urma achizitiilor, sa castige cota de piata in timpul recesiunii globale.
Lantul international are in plan sa-si adauge, la cele 577.000 de camere existente in portofoliu, inca 110.000 de camere noi, din care 30.000 anul acesta.
In prima jumatate a anului in curs, tranzactiile cu hoteluri au scazut cu 78% la nivel global, pana la 3,57 miliarde euro, comparativ cu perioada similara din 2008.
Lantul hotelier Marriott International a raportat o scadere de 76% a profitului net in al doilea trimestru, la 37 mil. dolari (26 mil. euro), ca urmare a scaderii cererii pentru cazare.
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