Turism
Travelodge vrea sa deschida 100 hoteluri in Spania, cu 976 mil. euro
Lantul hotelier britanic Travelodge planuieste sa investeasca peste 976 mil. euro pentru a deschide 100 de unitati hoteliere in Spania pana in 2020, dubland astfel numarul unitatilor de cazare low-cost existente pe aceasta piata.
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Cele 100 de hoteluri vor fi primele operate de Travelodge la nivel international, primele orase spaniole tintite de lantul britanic fiind Madrid, Barcelona si Valencia.
Strategia de extindere a companiei vine dupa un program pilot care a presupus deschiderea a trei hoteluri in Spania, doua in Madrid si unul in Barcelona.
Grant Hearn, directorul executiv al Travelodge, a explicat ca apetitul spaniolilor pentru hotelurile low-cost este unul foarte mare.
„Sunt doar 100 de hoteluri low-cost in prezent pe piata spaniola, in conditiile in care spaniolii fac circa 143 milioane de excursii interne pe an”, a afirmat Hearn. „De asemenea 61% din baza noastra de date online, care cuprinde circa 1,5 milioane de persoane, planuiesc sa plece in urmatorii trei ani in vacanta in Spania”, a precizat Hearn.
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