Turism
Walt Disney investeste 1,6 mld. dolari in extinderea flotei de croaziera
Walt Disney, cel mai mare operator de parcuri de distractie din lume, va investi 1,6 mld. dolari (1,22 mld. euro) pentru a-si dubla marimea flotei de croaziera.
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Conducerea companiei a motivat decizia investitiei ca parte a strategiei de crestere a afacerilor. Anul trecut, Walt Disney a raportat venituri de 10 mld. dolari (7,62 mld. euro) din afacerile cu parcurile de distractii, croaziere si din vanzarea drepturilor de autor.
Walt Disney detine doua vase de croaziera, si anume Disney Magic si Disney Wonder, pe care le opereaza de noua ani. Robert Iger, directorul executiv al companiei, declarase la inceputul anului ca ambarcatiunile de croaziera au generat marje de profit semnificative.
Disney opereaza croaziere pe nisa „de familie”, noua pe o piata in care aceste servicii erau folosite mai ales de cupuri in luna de miere si de pensionari.
Noile vase de croaziera vor fi realizate de constructorul german Meyer Werft, urmand a fi puse in functiune in 2011 sau 2012.
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